ila
Bank ABC approached Mobiquity with the ambitious challenge of creating the Middle East’s first digital-only banking platform from the ground up. As the Design Lead, I played a key role in every stage of the development process, from establishing the UX foundations through to art directing and devloping film collateral presented to key stake holders and investors.
Design Lead
Role
Banking
Sector
mobiquity
Agency
Research
After extensive research, strategising and planning, we began developing UX and user experience for Bank ABC. Leading the design team, I directed the creation of a comprehensive prototype that simulated the onboarding and account opening process. The prototype, was rigorously tested and refined.
Developing a visual language
After refining user journeys and testing our prototype, I began developing the visual design for the banking app. As Design Lead, I crafted brand elements and optimized for digital use, including selecting suitable colors and typography. I also built a design system based on these visual directions and choices, ensuring consistency and scalability across the app’s interface.
All the icons
During our design process, we developed over 300 unique icons for various applications, including ATM interfaces. It required creating icons that were clear, concise, and scalable, essential qualities for use in diverse banking environments. I also designed each icon with future animations in mind, to enhance user interaction across different platforms. I enjoyed developing these as it was a platform I was not familiar with and was excited by the challenge.
I worked closely with our motion graphics team to create progress-related videos for Bank ABC's new product updates. We developed engaging videos that showcased development milestones and product features, consistent with the ila brand. The videos were instrumental in promoting the project both internally and externally.