OKTA
As Art Director I lead the design team at CDW, working closely with the design team at OKTA and the wider organization to deliver key pages and supporting material for their digital relaunch.
Art Director
Role
Cybersecurity
Sector
Okta & CDW
Agency
UI focussed diagrams
OKTA serves both experts and novices with complex products that demand clear visuals. Through collaboration with product PMMs and targeted research, I designed UI elements that enhanced and aligned with the copy, improving clarity and user engagement.
Hero exploration
In the rebranding process, some digital elements, such as the integration of imagery and illustration, had not been fully addressed.
I explored various approaches to seamlessly combine gradients, imagery, and UI. This work resulted in the development of new guidelines and styles that significantly enhanced OKTA's digital brand presence.
Development
I expanded on these thumbnail explorations and worked with the new brand gradients to determine how they could work together.
Product page development
Working with copy, I designed, developed, and refined the new Workforce Identity Cloud and Customer Identity Cloud pages. In total, I worked on 18 pages utilizing the OKTA component library to build each page, while also contributing to the component library with the chosen hero creative.
