alpro
SAlpro, a leader in Europe's alternative milk market, sought to highlight plant-based coffee and its baristas through a new platform. As Design Lead, I guided the development, focusing on showcasing barista craftsmanship and promoting plant-based options.
Design Lead
Role
Produce
Sector
Appnovation
Agency
Building foundations
I crafted the UX journey and strategy for the platform, aimed at highlighting the potential of plant-based drinks. My approach centered on prioritizing key content, ensuring that users could easily access essential information—from barista stories to recipes—right at the forefront.
Perfect Ratio
Alpro’s brand is meticulously detailed with rigorous guidelines for each group within its ecosystem. I utilized and adapted these guidelines to meet our specific needs, creating a fresh and engaging platform that remains true to Alpro’s comprehensive branding.
