mOOvement
mOOvement offers a comprehensive solution for cattle tracking, featuring GPS ear tags, antennas, and software for data monitoring and analysis. As the Design Lead, I directed the creation of the brand identity and visual language. I also led the UX journey and the design of the initial MVP, ensuring a cohesive and user-friendly experience.
Design Lead
Role
Agricultre
Sector
mobiquity
Agency
mOOvement
Building a brand
For the logo, I focused on conveying clarity and meaning, symbolizing the core of cattle tracking. I merged a cow silhouette with a location icon, illustrating the technology’s purpose and the brand’s innovative approach to livestock management. For the color palette, I chose simple, clean, and relatable earthy tones to align with the farming context.
Most viable product
Working with the technical team and key stakeholders in Paris, I developed user flows, customer journeys, and refining the user experience. To tailor our approach to the initial MVP trials in Australia, I conducted interviews with over a dozen local farmers, gaining insights into their needs and evaluating their technical proficiency.
Onboarding illustrations
Spread the word
This is a short promo video that I developed with a motionographer to promote mOOVement to farmers and stakeholders alike.