mobiquity
As Mobiquity's Design Lead for Europe, I recognized the need for new visual direction across all communication channels. I developed the brand guidelines, initiating a digital transformation that significantly influenced global operations.
Design Lead
Role
Creative
Sector
mobiquity
Agency
mobiquity
Digital Transformation
After the initial groundwork had been laid with brand guideline creation, my next task was to tackle the agency’s digital presence. Starting with a modern, considered UX direction, I collaborated with offices in India and the US, presenting creative to key stakeholders globally.
Execution
After establishing the UX, we moved into the visual design phase. Leading a select team of motion and visual designers, we collaborated to create designs across all breakpoints. Motion was a key component in our creative process, playing a critical role as we crafted and finalized the designs that shaped the end product.
Photography art direction
Photography is essential for the site's tone and message. I collaborated with a skilled photographer from Mobiquity’s Creative Directors to capture imagery that matched my art direction, ensuring each photo conveyed the intended aesthetic.
