Client: Apple
Role: Designer
Agency: Critical Mass
I was the main visual designer on the redesign of Apple Watch's in-store experience — a global retail platform built to guide buyers of every technical level, from first-timers to people who already knew their way around a smartwatch. The challenge was balance: simple enough to feel effortless, layered enough to hold an expert's attention. Designed to Apple's standard, deployed across their retail network worldwide.
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