Client: Petabite
Role: Design Director
Helping create a brand for AI startup Petabite — a UK-based operating system for oil and gas — has been nothing short of equal parts exciting and daunting, entering a market that operates with a very cookie-cutter aesthetic where the team wanted to stand out and create something that felt unique, not rigid and stuffy like the oil and gas of old. Over the past year I have worked closely with the team to create a brand that we are all truly proud of... enough so that they brought me on as Design Director! Looking forward to continuing to grow the brand across all touchpoints.
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