Client: NS&I
Role: Art Director
Agency: The Team
Ten million users. Government-backed. As art director, I led the development of new features across the NS&I banking platform — one of the UK's most widely used savings products. The challenge was designing at scale for millions of users with very different needs, expectations, and levels of digital confidence, whilst delivering something that felt considered and trustworthy every step of the way.
©2026 STEVE JUDE DESIGN